resume

Work Experience

March 2022-Present

Director of Innovation & Growth, Grist

Leads the audience and product teams in strategic organization-wide initiatives to reach new audiences with Grist's journalism.
Implements top-of-the-funnel strategies for user growth across platforms, from SEO best practices to new storytelling formats on social.
Works closely with Grist's membership team to increase loyalty and retention by converting more readers into newsletter subscribers, and eventually paying members.

Fall 2010-Spring 2014

April 2018-March 2022

Director of Audience Engagement, Hartford Courant

Oversees digital strategy for the Courant's on - and off-platform channels, including website, app, social, audio and newsletters.
Defines multiyear audience goals alongside executive and data teams, then works across the newsroom to reach them by implementing growth strategies for targeted audiences.
Manages a 10-person audience team in experimenting with new platforms and story forms to promote audience retention and meaningful community engagement, including live chats between reporters and readers, paid newsletters, virtual events and topic-based community groups.
Leads community engagement initiatives to achieve more diverse coverage and sourcing.
Manages and monitors reader submission platforms, collaborating with newsroom members on turning these questions and story ideas into digital content items.
Organizing member of Tribune's interdepartmental Subscriber Engagement & Retention team, leading company-wide experiments to increase habit and move users down the subscription funnel.
Has a sharp understanding of the organizations' business goals, and is the point person between the newsroom and Tribune's central product, advertising and marketing teams.

January 2017-April 2018

Social Media Editor, NBC New York

Developed a social distribution and engagement strategy for NBC New York's branded accounts as their the sole social media editor.
Originated and worked on the production team for NBC New York's daily Instagram morning show, "Listen Up."
Established content and posting strategies based on both real-time and historical analytics and audience metrics.
Created original graphics and videos for Twitter, Facebook and Instagram.

May 2014 - June 2016

Online Producer, Hartford Courant

Created original digital content aimed at telling stories in unique, thoughtful ways to reach new audiences, engage the community and connect our journalism with readers.
Worked alongside newsroom executives to develop and implement a video strategy for courant.com as well as the Courant’s Facebook page, which I produced and edited at least four original videos a week for.
Managed the home page and social accounts on mornings, nights and weekends.
Developed and organized social media initiatives, including the #MyHartford Instagram takeover series, which helped grow our audience by more than 8,000 followers in six months.

University of Connecticut

Bachelor of Arts in Journalism and Communications